July 11, 2010
Diversifying Your Business

May 20, 2010
The Mystery of Pricing
(2nd in a Series)

How do you determine what to charge? When is it time to raise your prices? How can my competitor charge double what I am charging? These questions and much more will be answered in the meeting. Attending will add $$$ to your bottom line.

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If you aren’t already using the social networking business strategy, you are missing out on a relatively inexpensive yet highly effective marketing tool. Come join Sandra Giarde, CAE (former Exec. Dir. of California Cleaners Association) for a crash-course to this social phenomenon. Bring your laptop to get the most out of the session.

January 24, 2010

An introductory class that teaches dry cleaner operators the mechanical, technical and electrical setup of all types of drycleaning machines. It is meant to help operators maintain their dry cleaning machines and expand their knowledge of dry cleaning methods.

Round Table Discussion
Your Best Cost-Cutting
(6th and last in a Series)

Don't miss this Last and best meeting of the series.

If you were to tell a friend or business colleague why they needed to use your dry cleaning store instead of another, …what would you tell them? Our guest speaker is Peter Monaghan, owner of SELLability Sales & Marketing Training.
For the last 18 years Peter has created and supervised 1000's of marketing programs for small business owners as a principal in one of the country's largest direct marketing companies. He recently founded SELLability and will be speaking and answering questions on the subject.

July 22, 2009,
Place: Steven's Steakhouse
Unconventional Wisdom in an
Ever-Changing Economy
(4th in a Series)

Speaker: Barry Gershenson

June 10th,
Place: Steven's Steakhouse
Marketing in a Down Economy
(3rd in a Series)

Cutting Labor Costs
Speaker: Ted Barry

The So Cal Cleaners Association understands these tough economic times & have decided to hold a series of meetings throughout 2009 addressing this topic. These meetings are a must to cut costs, thrive & even grow, yes GROW in down times.

This is the focus of ALL our seminars All 2009 long.

How to cut Costs

1. Lower your Rent by Kelly Kelleher, Leasing Expert
2. Control Inventory by Bob Clarke The Clothes Doctor,
   Foothill Ranch, CA & a fellow Drycleaner
   
3. Great ideas to cut costs (time permitting)
   

WHEN:
Wed February 18th 2009, 6:30pm Cocktails, Dinner Meeting Follows

WHERE:
Stevens Steak House
5332 Stevens Place,
Commerce, CA 90040

COST:
$45.00/member *$90/non-member
Includes Dinner & ideas to make YOU more $$$
Or
Pay $200.00 for all 6 bi-monthly meetings for the year
Save $70.00. That's Smart J !!!

Call 1-877-445-2322 for reservations. Seating is limited

Each meeting will build up to next bi-monthly seminar. Other meetings will address topics such as: Coming up with your USP (Unique Selling Proposition), Websites & online marketing, Yellow Pages worth it? Rebates from Utilities, Using your Database, How
to market without spending a dime,// Training counterpersons, member requested topics, basically, being a better drycleaner.

One Day Seminar:
Plant Automation For Today's Profitable Dry Cleaner
Featuring

• Auto Assembly = cut 2 employees
  
• Tensioning Finishing Equipment
• See 50 perfect pants/hr pressed in 1day

See Live Demonstration Using Automation to Increase Production,
Reduce Labor & More

• Add $ $ $ to your bottom line
• Train inexperienced finishers w/faster pressing
• Eliminate overtime & staffing problems
• Mark-in made easy with permanent heat seal labels
• Reduce claims

WHEN: Sunday Nov 4th '07
WHERE: Kona Cleaners, 333 E. 17TH St, Costa Mesa CA 92627
TIME: 10:00 am - 1:00 pm Lunch included
COST: $45 Members/$99 Non-members
RSVP: info@socalcleaners.org